Consultancy / Marketing Agency Services for the Koyo Campaign Launch at Koyo Healthtech Limited

We invite applications for:

Title: Consultancy / Marketing Agency Services for the Koyo Campaign Launch

Location: Abuja (FCT)
Employment Type: Contract

Background

• Koyo is a digital health technology company committed to delivering quality, accessible, and trusted healthcare services through innovative technology, such as the Koyo Navigate app.
• As part of our marketing strategy, Koyo will be launching its Thunderclap Marketing Campaign in Abuja in September 2025.
• The launch aims to position Koyo as a trusted healthcare partner for Nigerians, particularly mothers, by leveraging diverse marketing channels and a large-scale activation event.

Objectives of the Assignment
The consultant/agency will:

• Develop and execute a 360° integrated marketing campaign for Koyo’s launch.
• Drive brand awareness, customer acquisition, and engagement through prelaunch, launch, and post-launch activities.
• Implement Koyo’s key brand messages of Trust, Empathy, and Quality Health across all channels.
• Deliver a high-impact launch event in Abuja, supported by coordinated campaigns across SMS, social media, partnerships, sales agents, and traditional media.

Scope of Work:

• The consultant/agency is expected to undertake the following:

Pre-Launch Activities:

• Develop and disseminate SMS campaigns to profiled middle-income mothers in Abuja (event teaser, app sign-up prompts, reminders).
• Design and schedule social media content aligned with Koyo values (trust, empathy, quality healthcare).
• Build partnerships with pharmacies, salons, fashion designers, spas, gyms, and
  women-led businesses for cross-promotion.
• Design and print promotional materials: flyers, pull-up banners, branded merchandise, goody bags, and raffle items.
• Secure and confirm event location, logistics, and permits (Jabi Lake Mall, Millennium Park, or other suitable venues).

Launch Event (“Koyo is Live”):
Coordinate and manage all aspects of the Thunderclap Launch Event, including:

• Sales agent booth and app sign-ups (with promo codes)
• Pop-up clinic sessions (Dr. Q&A consultations).
• Interviews with Koyo partners, customers, and doctors.
• Live entertainment, music, and MC facilitation.
• Influencer presence and coverage.
• Raffle draws and giveaways.
• Photography, videography, and live streaming on social media.

Post-Launch Activities:

• Disseminate thank-you messages via SMS and social media.
• Share event success stories, customer testimonials, and highlights.
• Continue social media and partnership engagement for sustained visibility.
• Track, analyse, and report customer acquisition and engagement metrics.

Deliverables:

• Marketing campaign plan (including content calendar, timelines, and channel mix).
• Creative designs (flyers, banners, social media templates, promo materials).
• Execution of SMS campaigns (pre-, during, and post-launch)
• Successful launch event with a minimum of 500 attendees and 1,000+ app downloads and paying customers.
• Post-event report covering reach, customer acquisition, media coverage, and lessons learned.

 Requirements

• Interested candidates should possess a B.Sc / M.Sc / PhD with 5 - 10 years of work experience.

Application Closing Date
21st September, 2025.

How to Apply
Interested consultants/agencies are required to submit the following documents:

• Technical Proposal (maximum 2 pages): Detailing understanding of the assignment, proposed methodology, and implementation plan.
• Financial Proposal (1 page): With a detailed budget breakdown, including professional fees, production, media buys, event logistics, etc.
• Company/Individual Profile (1 page): Highlighting relevant qualifications and experience, with evidence of similar assignments.
• Portfolio: Samples of relevant past work such as event photos, campaign results, creatives, etc.
• References: Contact details of at least two referees from previous clients.

All applications should be sent to: ghsprecruitment@gmail.com using the title as the subject of the email.

Note: Proposals will be reviewed on a rolling basis.